Area Sales Manager (Industrial Manufacturing / B2B / Technical Sales) – South Africa

Southern Africa
Posted 4 weeks ago

Reference No. MTEFAF1

Reference Number: MTEFA1


Job Description:

Our client, a pioneering global manufacturer in the high-speed door industry, seeks an Area Sales Manager to oversee operations in South Africa, reporting to HQ. In this pivotal role, you will represent a German premium manufacturer in Southern African markets, focusing on the Republic of South Africa. Responsibilities include setting the strategic direction for the company, developing business plans to enhance brand presence, and collaborating with the Regional Manager and local partners to drive revenue growth and market share. Additionally, you will provide direct support to local partners in sales, service, and marketing, fostering strong business relationships and ensuring customer satisfaction.



  • Represent a premium German manufacturer in Southern African markets, focusing on the Republic of South Africa and acting as the extended arm to headquarters.
  • Set strategic direction and develop business plans to build the brand in Southern African markets, collaborating with the Regional Manager and local partners to increase revenues, market share, and profitability.
  • Provide direct support to local partners in sales, service, and marketing to develop business in the area, leveraging proven experience in selling technical premium products for industrial and/or real estate applications.
  • Establish and expand business relationships with existing end customers and dealers, focusing on business development up to the after-sales area, particularly in key industry sectors like automotive, food & beverage, pharmaceutical, or logistics.
  • Drive brand and product awareness, analyze market trends, and implement effective sales and business development strategies in collaboration with the Regional Manager, leveraging connections in key industry sectors.
  • Manage overall profitability of the business, including financial analysis of revenue potential, establishment of corporate goals, and short- and long-term budget planning in cooperation with headquarters.
  • Organize Product Launch Events, Customer/Architect/Consultant Meets, and exhibitions, and lead brand development campaigns. Liaise with government agencies across the region.



  • Experience in local/ industrial doors market would be desirable.
  • Bachelor’s degree in engineering or business administration, or equivalent.
  • Several years of professional experience in technical sales and business development within a B2B and Dealer development ecosystem.
  • Proficiency in business English is essential, while German language skills are desirable but not mandatory.
  • Demonstrated willingness to travel, coupled with strong time management and prioritization abilities.
  • Proven track record of successful sales to target markets/customers for high-technology products, accompanied by a high level of technical expertise.
  • Experience in collaborating with reseller/dealer networks is required.
  • Extensive experience in key sales sectors such as automotive, food & beverage, logistics, and pharmaceutical industries.
  • Excellent interpersonal and communication skills, with the ability to work effectively both in teams and independently.

Benefits and Contractual information:

  • Ideal candidate can be based in Cape Town, Johannesburg, or Port Elizabeth
  • Excellent package on offer.
  • Willingness to travel when needed.


If you wish to apply for the position, please send your CV to Matthew Taylor at

Please visit for more exciting opportunities.


Matthew Taylor

Recruitment Consultant

CA Finance


CA Global will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.


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Job Features

Job CategoryManufacturing

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